Strategic Planning in an Age of Uncertainty Webinar

Hosted by Donna Corlew

Architecture, engineering, and construction (AEC) firms across the United States have experienced unprecedented growth for 10 years across most market sectors. Owners have been moving projects forward at rapid speed and many firms were facing dire hiring challenges.

Then the calendar flipped to March 2020, and much of the country vacated offices, cancelled travel, and complied with stay-at-home orders due to the impact of COVID-19.

Firms immediately shifted to keeping employees and clients safe, and many focused almost entirely on survival. Some furloughed staff and cut expenses, while others implemented offensive and defensive actions for short-term protection and long-term growth.

PASKR is excited to present in collaboration with C*Connect a webinar which focuses on strategic planning past the initial COVID impact and forward to the next normal as it develops over the next 12-24 months. This session explores how firms can refocus and refine to prepare for what the market will need by considering risks and opportunities, both internally and externally, then chart a path for the firm to survive and thrive.


Download Presentation Slide Deck
Download Strategic Planning Template
McKinsey & Company (Market Factors)
AGC Data DIGest Newsletter (weekly economic updates)

Webinar Recording

Meet Your Host

Donna Corlew Headshot

Donna J. Corlew FSMPS, CPSM
chief WIT* officer
Twitter and Instagram at @yourconnectedge

cconnect logo

A native Tennessean, Donna’s roots run deep in Southern hospitality, a culture of giving, and an abiding love of SEC football and Nashville Predators hockey. Driven by a passion for coaching and helping others identify and maximize their unique talents and expertise, C*Connect works with firms across the US to focus strategic vision and market research, grow connections and chemistry with clients and targets, and help seller/doers and marketing/business development teams to thrive and win profitable work. Clients benefit from a robust network developed over three decades in almost every geographic market and service needed to effectively grow their business.

With over 400 technical professionals trained as effective doer-sellers, Donna brings an understanding of the AEC market and a proven track record of performance and results.

An engaging and enthusiastic speaker, she presents a diverse range of topics for SMPS, AGC, ABC, ACEC, and AIA on chapter, regional, and national levels.

Donna achieved the designation of Certified Professional Services Marketer (CPSM) through the Society for Marketing Professional Services (SMPS) in 1993 and elevated to the status of Fellow in 2004. Active in SMPS since 1987 on local and national levels, Donna served as Society President and currently serves as Trustee and President on the SMPS Foundation. She received the Society’s highest honor, the Weld Coxe Marketing Achievement Award, in 2019, recognizing career achievements, leadership roles, and lasting contributions to the AEC industries.

Professional Activities
Society for Marketing Professional Services (SMPS) | member since 1987
ACEC of Tennessee | Partner since 2013, Chair of Engineering Excellence Awards Committee 2014 and 2017